Posts Tagged ‘times of india’
When we search something in Google, it shows how many search results it got along with the search results. Google search results numbers, in these days, tend to be the best measure of the number of occurrence a keyword has in a website. Though, Google claims the number is a “best guess” only and it could be distorted by duplicates but to get an idea of number of occurrences, this is probably the best possible way.
Using this feature in Google, I went onto collect data about Indian and Bangladeshi media. The data I collected are from different sphere of News media – including how they view each other and how each of them cover the rest of the world.
To begin with, let me see how they cover each other. I prepared a normalized statistics based on the view that each newspaper puts most importance on local items, i.e. Indian newspapers would mostly have Indian news, covering Indian cities and Indian leaders. I chose four newspapers of two countries, namely – The Times of India and The Hindu from India and The Daily Star and Prothom Alo from Bangladesh. I tried to see what fraction of keyword India, the keyword Bangladesh does occur in an Indian newspaper and what fraction of keyword Bangladesh, the keyword India does occur in Bangladesh media. For Prothom Alo, I have to use Bengali equivalents of the keywords. I had similar search results in comparing Delhi+Kolkata against Dhaka+Chittagong and Manmohan (Singh) against (Sheikh) Hasina. Let me term this as “Mutual Media Importance”, or MMI.
It is obvious from the numbers that India gets much more importance in Bangladesh media compared to what it puts on Bangladesh. It also indicates that the importance is mostly on National level and not that much on the level of cities.
The second set of data looks at how a set of important keywords figure in these news media. These are related to the issues on which newspapers are supposed to publish articles. Since cricket is a popular keyword in both India and Bangladesh, I will use the search results for that term in to normalize my search results. Incidentally, it’s the highest occurring keyword except for one of these newspapers – Times of India. The relative occurrence of a keyword can be termed as Keyword Media Importance (“Cricket”) or KMI(Cricket).
All of the newspapers have very low coverage of keyword literacy (may be because all newspaper readers are literate). One the other hand, Bangladesh media covers Indian cinema world (Bollywood) quite well.
In the third and last set of data looks at how media sees some different countries. I would have been happy to include data about US too but the fact is the data related to US is not reliable – since the country is referred to by a lot off abbreviations and names. So, the current data looks at China, Pakistan and Iraq. Let me term it Country Media Importance (“Cricket”).
A notable mention – Pakistan gets more coverage in Bangladesh than it gets in India. This is most likely because of shared past and horrors of 1971 are discussed regularly in newspapers.
Let me add a disclaimer that the data I collected is prone to errors and I didn’t even try to calculate any scientific error margin for any of the parameters. Still, I believe this provides the reader with an idea of what the media publishes in India and Bangladesh – especially on the topics I covered in three sections. I hope I would cover more sections in future with a better tool to measure the keyword occurrences.