The New Horizon

A new world explored with a rational view

Plastic Cars to Set a Revolution in South Asian Car Market

with 3 comments

Tata motors is planning to launch it’s much-awaited Rs. 1 lakh ($2000 approx) mini-car by 2008. What could be the major material used in the car apart from steel and aluminium? It’s going to be plastic !!!!!

For the sceptics, it’s a fact that on an average 20% of a car are already made of plastic. However, this plastic is not the one we are familiar with, but it’s a much improved version of that. According to GE Plastics Global Marketing executive Mark Kingsley, it can be easily scaled upto 40%. This implies a further 10% reduction in weight which will translate into 5% reduction in fuel consumption.

GE Plastic is known for their Front Fascia plastic. It is used in Tata motors’ best selling mini-truck Tata Ace. The Front Fascia is capable of withstanding high impact.

Whatever the technology might look like, the 1 lakh car is all set to bring joy to many Indian homes, who are just away from cars because of the price-tag. And we all know, necessity is the mother of invention. Let’s wait and see how this innovation takes place on Indian roads.

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Written by Diganta

February 14, 2006 at 10:33 am

Posted in Uncategorized

3 Responses

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  1. hey!!!thanks,u r the second person who seems to know abt it 🙂 i heard abt this car a long back in a Ratan Tata interview(Walk the talk:NDTV),they were then planning to launch it by 2006…after that,I didn’t get any news and noone seemed to be aware of it :)so,now it is back in news :)I,for one,am looking forward to this car..i feel this is going to revolutionalize the car industry just like the entry of Reliance revolutionized the telecom industry -see,today landline std has dropped down to Re.1,can we believe this?!…I really feel absolutely full-of-wonder at how the consumer market in India has evolved in the last 5 years!

    Anonymous

    February 15, 2006 at 10:48 am

  2. You missed another example – Air Deccan. The mobile revolution is across the world, but the domestic airways, is really an exception.

    Diganta

    February 15, 2006 at 10:58 am

  3. absolutely!how could I miss that one??Yeah ,probably,I wanted to say that the FIRST revolution of that kind was when Reliance stepped into the mobile field…and then ofcourse,the GREAT DECCAN AIRLINES changed the world for so many people like us …away from home…the world certainly seems so much smaller nowadays :)…these revolutions are really INSPIRING

    Anonymous

    February 16, 2006 at 2:39 am


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